Marketing built for EdTech.
You build technology that improves education. We make sure education knows about it.
From positioning and go-to-market strategy to campaigns, content, PR and demand generation, EduKate provides the strategic leadership and marketing firepower ambitious EdTech companies need to grow.
Great EdTech doesn't sell itself
Building the technology is only half the challenge. You still need schools, trusts, educators, parents and decision-makers to understand it, trust it and ultimately buy it. That's where EduKate comes in — we specialise exclusively in marketing EdTech.
Multiple decision-makers
Teachers influence purchases but rarely control budgets. The user and the buyer are often completely different people.
Budgets & academic calendars
Spending follows funding cycles and term times. Timing a campaign wrong means missing the window entirely.
Procurement & frameworks
Schools, MATs and institutions buy through structured, cautious processes that generic B2B playbooks ignore.
Trust & evidence
Education buyers need proof. Impact, safeguarding and credibility matter as much as the product itself.
Time-poor leaders
Senior leaders have very little time. Your message has to earn attention fast and speak to real pressures.
Not a standard SaaS journey
Selling to schools, MATs, colleges, universities, nurseries or parents is nothing like marketing to any other market.
We know education
From reaching a classroom teacher to influencing a MAT CEO, we understand the people, pressures and purchasing journeys behind every part of the education market.
You don't need to teach your marketing agency about education. We already get it.
What are you trying to achieve?
Don't assemble a marketing department from a menu. Tell us where you are, and choose the way of working that fits — from embedded leadership to a full outsourced team.
I need senior marketing leadership
Fractional EdTech CMO
Senior marketing leadership without another senior hire. EduKate joins your leadership team to own strategy and drive growth.
- Marketing strategy, positioning & GTM
- Planning, budget & pipeline strategy
- Sales & marketing alignment
- KPIs, team management & board reporting
I need a marketing team
Your EdTech Marketing Team
An experienced EdTech marketing team, without building one. You don't just tell us what to do — EduKate does it.
- Strategy, campaigns & content
- Email, social, PR, SEO & paid media
- Creative, landing pages & webinars
- Automation, case studies & reporting
I need to generate more opportunities
EdTech Growth Campaigns
Defined campaigns built around a product, feature, report or initiative — designed to reach and convert education buyers.
- Audience & database strategy
- Messaging built for education buyers
- Multi-channel campaign delivery
- Lead nurture & performance reporting
I'm launching or repositioning something
EdTech Projects
Packaged around business problems, not marketing disciplines. A defined outcome with a clear start and finish.
- Launch an EdTech product
- Break into schools & MATs
- Reposition your EdTech brand
- Build your marketing engine
Not ready for a retainer? Start with an EdTech Growth Sprint — a focused review of your positioning, market, messaging and channels, delivering a 12-month marketing roadmap you can act on straight away.
We understand who you're trying to reach
Every corner of education buys differently. We build campaigns around the real people, pressures and journeys behind each audience.
Schools & MATs
Marketing built around school priorities, budget cycles, MAT structures and the realities of reaching busy educators.
Early Years
Reach nursery groups, practitioners, managers and parents with campaigns that genuinely resonate.
Higher Education
Navigate complex institutions and multiple stakeholders across colleges and universities.
Parents & Families
Build trust and turn complicated propositions into clear messages parents understand and act on.
International Education
Take proven education propositions into new markets and regions with confidence.
Professional & Workforce Learning
Reach L&D leaders and B2B education buyers investing in skills, training and professional development.
Everything your EdTech marketing needs
Strategy, creative, campaigns, websites, video, photography, SEO and AI — all under one roof, all built for education.
Strategy & Positioning
Brand, messaging, ICP, research and planning.
Demand Generation
Paid, ABM, email, lead generation and campaigns.
Content & Thought Leadership
Reports, research, blogs, guides, webinars and social.
PR & Communications
Education media, announcements, awards and reputation.
Product Marketing
GTM, launches, sales enablement and adoption.
Marketing Operations
CRM, automation, nurture, analytics and AI.
You don't need six different agencies. That's the point.
"The best marketing doesn't feel like marketing! It's no longer about products/services, it's about the stories you tell."
Years Experience
EdTech Marketing
Built from years inside EdTech
I'm Katie, founder of EduKate. I've spent more than a decade marketing technology and services into education — learning first-hand how schools, trusts, colleges, universities and parents actually discover, evaluate and buy.
EduKate exists because EdTech companies don't need another generalist marketing agency learning the education sector on their time. They need people who already understand the market — and can turn that understanding into growth.
- A decade-plus marketing technology into education
- Deep understanding of how schools, MATs & institutions buy
- Strategic leadership plus hands-on marketing delivery
- Campaigns built around real education buyers
- Specialist knowledge, not a generalist learning on your time
You don't need to teach us about education
We already get it. Tell us where your EdTech business is today and what you're trying to achieve — whether that's marketing leadership, a full team, a campaign or a project. Fill in the form and Katie will be in touch.
- katie@edukatemarketing.co.uk
- Free 30-minute discovery call
- Working with EdTech companies UK-wide & remote